CMO Insider

The role of chief marketing officer has never been more complex than it is today.

AI transformation, economic upheaval, societal change, and a fragmented media landscape are just some of the intricacies marketing leaders are confronting.

The franchise is anchored by the weekly CMO Insider newsletter, authored by senior correspondent Lara O'Reilly.

As Cannes Lions kicks off, CMO Insider features breaking news, video interviews, profiles, research, and personal perspectives to inspire and inform CMOs and their teams as they build and grow their brands.

Inside Cannes Lions 2026

A rundown of the campaigns, trends, and conversations that define this year's festival

The 25 most innovative CMOs of 2026

36 min read

Creativity strikes back at the Cannes Lions advertising festival

4 min read

'Queer Eye' star Antoni Porowski says the tech and advertising worlds are obsessing over the wrong word

3 min read

OpenAI's Dave Dugan explains how ChatGPT is building a new ad category

Inside the Cannes Lions party scene — yachts, A-listers, and gallons of rosé

4 min read

Here are the biggest fashion status symbols we spotted at Cannes Lions

3 min read

The Cannes Lions deal the ad industry is buzzing about — and what it means

3 min read

BYD's Stella Li tells BI she wants to put humanoid robots in every car showroom

How top CMOs are making risk central to their marketing playbooks

4 min read

Pinterest CEO Bill Ready wants advertisers to see the platform as a search engine for shopping

3 min read

Marketers, it's okay to let creators get experimental with your ads

3 min read

Move over, Mad Men. Creators are the new kings of the ad world.

6 min read

In conversation with top marketing leaders

Interviews with top marketers and short-form stories about marketing trends

OpenAI's Dave Dugan explains how ChatGPT is building a new ad category

BCG's Mark Abraham says CMOs are taking charge of AI strategy

Coinbase marketing leader Di Sanborn talks about the appeal of cryptocurrency to the younger generation

Alex Schultz talks about Meta Ray-Ban Glasses and its 'big breakthrough' with the SuperBowl

Reddit's CMO, Roxy Young, talks about how brands should connect on the platform

CMO Yves Briantais talks about how Carlsberg is innovating: 'It's not about beer, it's about beverages'

Diageo North America CMO Ed Pilkington describes how Don Julio became a leading tequila brand

CMO Todd Kaplan shares Richie Saunders' relation to Tater Tots and how it's part of Kraft Heinz's new marketing strategy

CMO Don McGuire shares an exciting first for Qualcomm's Snapdragon product

CMO Dara Treseder talks Autodesk's Flow Studio and how AI is shaping the job landscape

Marketing leader Meredith Kelly shares why Skoda's recent campaign put pictures of flamingos and raccoons across Europe

McCormick CMO Tabata Gomez shares how she restructured her team's workflow to be more 'agile'

Pinterest global CMO Andréa Mallard said it's 'absolutely unacceptable' that social media makes people feel worse

Marketing leader Jonathan Adashek shares how IBM is communicating its AI tools to both employees and clients

CMO Sumit Virmani talks Infosys' AI celebration of Rafael Nadal

CMO David Sandstrom shares how Klarna rewrote the recipe for fintech marketing

CMO Carla Hassan shares how JPMorgan Chase is leaning into AI for business growth

CMO Laura Jones talks Instacart's journey to the Super Bowl

CMO Jim Mollica talks driving business growth through Bose's luxury expansion

Hilton CMO Mark Weinstein talks the importance of in-person experiences with the rise of AI

CMO Brad Audet shares Mazda Americas' 'radically human' approach to brand building

Klaviyo CMO Jamie Domenici talks navigating business growth with the uncertainty of tariffs

LinkedIn marketing leader Jessica Jensen said flexibility will help companies attract and retain top talent

CMO Jen Wilson shares how Lowe's is connecting with Gen Alpha

US Bank CMO Michael Lacorazza talks connecting with lacrosse fans

CMO Louise McEwen shares why McLaren Racing is turning Trafalgar Square papaya

Marketing leader Esi Eggleston Bracey talks Unilever's 'many-to-many' marketing model

Twitch CMO Rachel Delphin talks brand building with streamers

PepsiCo marketing leader Jane Wakely talks sports partnerships as a growth opportunity

President and CMO Jackie Jantos talks Hinge's 'with, not for' product strategy

Canva CMO Zach Kitschke shares how the brand keeps community at its core

Mars lead CMO Gülen Bengi talks leading with curiosity and community when brand building with AI

BCG global personalization leader Mark Abraham shares how marketing teams can unlock the power of GenAI

Zurich group chief customer officer Conny Kalcher shares how AI can improve communication with customers

ELF chief brand officer Laurie Lam talks the importance of diverse boardrooms

Salesforce president and CMO Ariel Kelman talks AI agents for marketing

EVP of global brand advertising Jess Ling shares how AmEx is reimagining brand-media partnerships

CMO Kelly Mahoney talks how she brought Ulta Beauty to the Super Bowl

Lyft CMO Brian Irving talks 'customer-obsessed' marketing and product development

DoorDash CMO Kofi Amoo-Gottfried shares how the company is expanding as an advertising platform

Tubi CMO Nicole Parlapiano shares how her team prepared to livestream the Super Bowl

CMO Alex Craddock shares how Citigroup's marketing content strategy is evolving with new media and storytelling

Lenovo marketing leader Emily Ketchen shares how AI is changing the sports fan experience