How This Tiny Brooklyn Bakery Quadrupled Its Sales
Jatee Kearsley built Je T'aime Patisserie in Bed-Stuy, Brooklyn, with a mission to make high-quality French desserts accessible to everyone, including customers who pay with EBT.
A self-taught pastry chef who learned from YouTube and years of industry work, Kearsley went from losing money to quadrupling her sales after going viral. Despite the high ingredient costs, steep New York City rent, intense pressure, and emotional burnout, Kearsley has been dedicated to prioritizing community over profits.
Jatee Kearsley built Je T'aime Patisserie in Bed-Stuy, Brooklyn, with a mission to make high-quality French desserts accessible to everyone, including customers who pay with EBT.
A self-taught pastry chef who learned from YouTube and years of industry work, Kearsley went from losing money to quadrupling her sales after going viral. Despite the high ingredient costs, steep New York City rent, intense pressure, and emotional burnout, Kearsley has been dedicated to prioritizing community over profits.
