White-collar workers are jostling to climb rankings on AI leaderboards in a new kind of workplace competition known as "tokenmaxxing."
The trend is separating AI power users and laggards at large companies, including JPMorgan, Disney, and Meta.
At JPMorgan, dashboards categorize employees as "non," "light," or "heavy" users, Business Insider reported. A Disney "AI Adoption Dashboard" shows one employee invoking Claude 460,000 times in nine days — likely with the help of automated agents, BI found. At Meta, engineers can earn titles like "Token Legend" for their usage of tokens, a measurement of data used by AI models, The Information reported.
We want to understand how this is changing office dynamics. Tell us: Does your company track your AI usage? Do you think AI leaderboards brew healthy competition — or reward volume over value? Are you envious of the AI legends around your office? Or skeptical of what they're doing with all those tokens?
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