Careers

The quality PepsiCo's APAC CEO looks for in entry-level hires

Anne Tse at conference
Anne Tse leads PepsiCo's businesses across Asia Pacific, Australia, New Zealand, and Greater China. Sun Weitong/Xinhua via Getty Images
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As AI rapidly transforms the workplace, many employers are rethinking the qualities they prioritize in candidates.

Anne Tse, CEO of Asia Pacific Foods at PepsiCo, said the food and drinks company, which owns brands like Poppi and Lay's, is increasingly scanning for curiosity, especially in entry-level applicants. It's also looking for those who show adaptability and learning agility, as AI and new technologies rapidly reshape work.

"It's all about the aptitude, the speed, the agility to learn," Tse, who oversees PepsiCo's businesses across Asia Pacific, Australia, New Zealand, and Greater China, told Business Insider.

Given that daily tasks are changing, coming in "with a whole package of experience" isn't as much of a priority as being able to adapt and learn quickly, she said.

Employees nowadays need to learn, unlearn, and relearn as technology evolves and the company responds to fast-changing consumer demands.

"When people are curious, they want to learn. When they're curious, they also are willing to unlearn," Tse said.

Tse said curiosity is a skill she's cultivated throughout her career.

She said one piece of advice from a mentor that has stayed with her is that workers should take ownership in shaping their roles. That mindset, she said, enables people to reinvent how work gets done at a time when careers are becoming increasingly non-linear, especially as new technologies create opportunities to reinvent jobs and ways of working.

Evaluating curiosity

Many leaders have said that soft skills are becoming increasingly important in the AI era, and LinkedIn has ranked them among the most in-demand qualities employers seek. The challenge, however, is determining how to assess those skills effectively.

It's not easy to gauge curiosity, the CEO said.

That's why the company looks beyond traditional credentials to assess for this trait, not just in junior employees but more generally as well, Tse said. She said they work closely with HR to identify how specific behaviors and traits correlate with aptitude, leadership potential, and future success.

The company also spends time discussing candidates' past experiences, exploring the decisions they made throughout their careers, and the reasoning behind those choices.

The choices a person makes in their career, "also gives a good sense of their nature," she said. For example, you can tell how someone explains their decisions, whether they took risks, or were exploratory, she said.

There are often other telltale signs of curiosity and problem-solving capabilities, such as the industry a person came from. Consulting, for example, notoriously focuses on aptitude rather than experience. Tse, who previously worked as an associate partner at McKinsey, said people in consulting develop that skillset through case interviews.

She added that workers coming from startup environments, innovation roles, cross-functional projects, or experiences working across markets may also possess these qualities.

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Ana Altchek
Ana is a reporter on the careers and leadership desk, where she writes about workplace trends and how AI is reshaping the roles of software engineers. She also regularly interviews CEOs and C-suite executives about their career trajectories and leadership insights.Ana hosts a weekly video series called "Work Shift," which breaks down the biggest workplace news of the week. She holds a master’s degree in multimedia journalism from NYU and has been featured on BBC, NPR, and other global media platforms.Have a tip? You can contact her via email at aaltchek@insider.com or through the secure-messaging app Signal at aalt.19.Story highlights:The work entry-level engineers used to do is changing. This is their new playbook.No, your coworkers don't want to grab a drink — they want to hit the cold plungeFree lunch gets fancy: As perks disappear from the workplace, one is growing — and even getting betterSmash Therapy: In an era of layoffs and AI anxiety, smashing things has become corporate America's newest coping mechanism.The billionaire CEO who made history with SpaceX describes facing the 'vacuum of death' in only a spacesuitBobbi Brown shares how she found her second act: 'I just worked on myself — from the inside out.'Gap's brand CEO has 3 rules for cutting down on meetings — and asking if he's on the invite list breaks one of them