Retail

Target is ordering 150 of its remote workers to relocate to its Minneapolis HQ

An interior photo of Target's headquarters with a man going up an escalator.
Target is calling some workers back to its Minneapolis headquarters. Renee Jones Schneider/The Minnesota Star Tribune via Getty Images
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Target is calling more remote workers back to its headquarters.

The retailer is requiring about 150 remote workers within two teams in its merchandising group to relocate to Minneapolis, a spokesperson confirmed to Business Insider. Bloomberg earlier reported the news.

The company is offering relocation assistance to those who decide to move and severance to those who choose not to.

A company spokesperson said in a statement that "increased in-person collaboration across a core part of our merchandising team will help us reinforce our merchandising authority, unlocking greater creativity and enabling us to move faster to deliver on our strategy."

The retailer, which brought on a new CEO earlier this year, is in the midst of a turnaround strategy to revive growth, and improving its merchandise is a pillar of that effort.

The relocation mandate comes as more companies, such as Amazon and AT&T, have been calling workers back into the office in recent years. Target last year ramped up in-office days for employees already based in Minneapolis.

Target does not have a companywide mandate and has left in-office requirements to team leaders.

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Insider reporter Ashley Rodriguez in front of a blue background.
Ashley Rodriguez
Ashley Rodriguez is a senior editor at Business Insider. She oversees our corporate coverage, which includes consumer brands and trends, retail, gig work, and large companies, from Walmart to Nike to Uber.Ashley joined Business Insider in 2019 as a senior reporter, covering the future of TV, streaming, and sports betting. She's written about companies like Netflix and Disney and the evolution of gambling from FanDuel and DraftKings' dominance to the disruption of prediction markets like Kalshi. Ashley also spent three years as a media editor at Business Insider, helping lead coverage of sports media, streaming, and the creator economy.Before Business Insider, Ashley covered media and marketing for Quartz and worked at Advertising Age. She was also an adjunct lecturer at the Newmark Graduate School of Journalism at CUNY.Email Ashley at arodriguez@businessinsider.com, ashrodriguez@protonmail.com, or follow her on X (@ashleyrreports) or LinkedIn..
Dominick Reuter
Dominick Reuter
Dominick Reuter is a senior retail reporter for Business Insider, primarily covering Walmart, Target, and Costco. His stories tend to focus on issues and trends that affect employees and customers.Prior to joining BI in 2019, Dominick worked for more than a decade as an independent photojournalist covering a wide range of stories for global wire services and newspapers, including Reuters, the Wall Street Journal, and Agence France-Presse.Dominick studied photojournalism at Boston University and later earned a Masters in business and economics journalism from Columbia University.If you're an employee or customer with a story to share, please contact me via email or text/call/Signal at 646-768-4750.