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This company ghosted its employees. It's now staking its future on SpaceX.
10 min read
'Queer Eye' star Antoni Porowski says the tech and advertising worlds are obsessing over the wrong word
Antoni Porowski, the "Queer Eye" star turned Nat Geo host, says "taste" isn't actually what leaders should be chasing.
3 min read
Inside the Cannes Lions party scene — yachts, A-listers, and gallons of rosé
When the sun sets on the for the day, the Cannes Lions partygoers come out to play. Ad execs said the party scene brings clout and connections.
4 min read
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Disney org chart: See who reports to CEO Josh D'Amaro and creative chief Dana Walden
Disney has new leadership after Bob Iger stepped down for a second time. Here's who reports to Josh D'Amaro and Dana Walden.
5 min read
Pinterest CEO Bill Ready wants advertisers to see the platform as a search engine for shopping
Pinterest CEO Bill Ready spilled at Cannes Lions on how AI is fueling his shopping and advertising efforts.
3 min read
The 25 most innovative CMOs of 2026
Business Insider's list of the most innovative CMOs spotlights marketers who are pushing brands into new territory and delivering measurable results.
36 min read
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MrBeast has hired a team from an A16z-backed startup as he races to build a creator platform
MrBeast's company hired the CEO and others from the creator-commerce startup Pietra. YouTube's top star wants to match brands with creators.
3 min read
Prudential Financial's lead marketer says taste will win out over 'generic AI'
Prudential CMO Richard Parkinson discusses PGIM's claymation campaign "Keep Asking" and its impact on advertising norms and customer engagement.
4 min read
Move over, Mad Men. Creators are the new kings of the ad world.
Creators are descending on Cannes Lions, the ad industry's tentpole event, reflecting their increased importance in the marketing mix.
6 min read
Amazon is walking away from its Sam Altman movie months after deepening ties with OpenAI
Luca Guadagnino's "Artificial," a movie about Sam Altman, has been dropped by Amazon MGM Studios. Earlier this year, OpenAI and Amazon deepened ties.
3 min read
Can AI have taste? That was the hot topic at Replit's NYC vibe-coding conference.
Reading the vibes at Replit's NYC vibe-coding conference: Taste, taste, and more taste. BI brings you inside a day at Vibecon.
4 min read
I live next to a major airport, and vibe-coded a plane tracker that turns my ceiling into a live flight map
A software engineer explains how he set up a one-of-a-kind flight tracker in his home in under two hours via vibe coding.
4 min read
I went to Runway's AI film festival. I was skeptical, but the crowd ate it up.
I went to the Runway AI Festival, which showed 10 AI-generated shorts. I found the films a bit generic, but the tech was good, and the crowd roared.
4 min read
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'The Diary of a CEO' star Steven Bartlett wants to turn his podcast subscribers into paying members
'Diary of a CEO' host Steven Bartlett is eyeing paid memberships to grow his media business as creators look to diversify beyond YouTube.
4 min read
Exclusive
Get ready for Disney's big AI ads push
Disney is launching AI-generated TV ads in July. A new tool generates scripts, music, and video to streamline ad creation.
3 min read
Exclusive
This startup is betting GIFs and 'micro memes' will be supercharged in the AI era. Read its pitch deck.
Klipy is a startup helping apps like BeReal and Canva integrate memes, such as GIFs and stickers, into their products.
5 min read
Exclusive
Bose is becoming a media company
Bose is launching a new entertainment division, Bose Studios, which includes the creation of a record label.
4 min read
German broadcaster removes language tying Elon Musk to Northern Ireland unrest
Musk threatened legal action against ZDF for what he called "outrageous lies."
4 min read
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Leaked audio: Disney product chief lays out what's part of its 'super app' plans — and what isn't
Disney isn't currently building Disney+ into a hub for park tickets, a top exec said. Disney is focused on folding Hulu into its main streamer.
3 min read
Exclusive
The new weapons in the newsletter wars are Claude and ChatGPT
Newsletter platform Beehiiv is rolling out a new tool that allows users to do much of their drafting in chatbots like Claude or ChatGPT.
3 min read
The European mind cannot comprehend US ad breaks during the World Cup
FIFA introduced hydration breaks for the 2026 World Cup, drawing criticism from players and fans as some broadcasters cut to commercials.
3 min read
Lachlan Murdoch just pulled off a $22 billion streaming deal his father could only dream of
Rupert Murdoch spent decades chasing a digital TV Guide. His son Lachlan just bought one, but TV is different now. Here's what it means for streaming.
4 min read
This chart shows how Fox buying Roku could create a free TV giant
Fox is buying Roku, giving it a bigger advantage in free, ad-supported streaming as Hollywood looks to boost engagement.
3 min read
Fox steps up streaming ambitions with $22 billion Roku acquisition
Fox CEO Lachlan Murdoch said on Monday that the Roku acquisition marks a "defining moment" for the company.
3 min read
Tyra Banks is taking Netflix to court
The model accused Netflix of deceptively editing her interview footage for the documentary "Reality Check: Inside America's Next Top Model."
3 min read
I built a creator business around Walmart as a stay-at-home mom. It flipped the roles in my marriage.
A woman transformed her Walmart shopping habit into a lucrative business, earning money through affiliate sales and social media.
4 min read
Exclusive
Disney is pushing tech employees to move faster with AI — but avoid 'tokenmaxxing'
Disney is leans into AI under CEO Josh D'Amaro but wants tech staffers to avoid "tokenmaxxing," or wasting tokens.
3 min read
David Ellison's Paramount just got the DOJ's permission to buy WBD
David Ellison's Paramount Skydance got the official green light to buy Warner Bros. Discovery from President Donald Trump's Department of Justice.
2 min read
I'm addicted to TikTok's weird little games. That's a good thing for its ads business.
TikTok recently added mini games to its US app. I got hooked and learned a lot about advertising.
4 min read
Exclusive
Paramount streaming leaders are sharing details about how AI is finishing hours of work in minutes
Paramount leaders are crediting AI for "productivity acceleration," including finishing a task that normally takes several hours in under 10 minutes.
3 min read
The Spotify opioid 'podcast' problem first exposed by BI was bigger than we thought
After a Business Insider investigation exposed opioid-promoting podcasts on Spotify, a US senator found the company removed more than 57,000 episodes.
2 min read
Exclusive
Paramount is reshuffling streaming teams as David Ellison's tech vision comes into focus
Paramount is about to change some streaming staffers' assignments as it unifies the tech stacks of Paramount+ and Pluto TV.
3 min read
Live Q&A: Haley Sacks, aka Mrs. Dow Jones, will answer your questions on investing, careers, and more
Get advice on investing, asking for a raise, and more in this live Q&A with Haley Sacks, aka Mrs. Dow Jones.
1 min read
Meet the CMO trying to make nuclear fusion cool
Commonwealth Fusion Systems is ramping up outreach to creators as it looks to raise awareness of nuclear fusion among Gen Z and Gen Alpha.
4 min read
Why Accenture buying Whalar is a 'coming-of-age moment' for creator marketing
Accenture Song's acquisition of the creator and social agency Whalar is more evidence that big budgets are shifting to influencer marketing.
3 min read
LinkedIn is stepping up its pitch to creators with a new marketplace
LinkedIn is launching a creator marketplace to help advertisers identify influencers to partner with.
3 min read
Exclusive
Internal LinkedIn docs reveal the new features it's cooking up
LinkedIn has shifted from a pure business-networking app to a social feed with 1.3 billion users. Internal docs show the new features it's planning.
3 min read
Exclusive
Geico has big plans to take its famous gecko beyond TV ads
Geico is using generative AI to enable its gecko mascot to give podcast interviews and react to live events.
3 min read
Bari Weiss was supposed to 'restore trust' in CBS News. It's eroding, says CNN's Brian Stelter.
Bari Weiss may be right to want to remake CBS News, says CNN's media analyst. But she could be "doing the right things, maybe in the wrong ways."
10 min read
How Substack's top food writer is using Instagram comments to drive subscription growth
Caroline Chambers is Substack's top cooking newsletter. She's turning to video and Instagram to grow her business.
3 min read
'The Diary of a CEO' host Steven Bartlett taught his podcast protégé a critical business lesson
"Hot Smart Rich" host Maggie Sellers Reum got an investment from "The Diary of a CEO" star Steven Bartlett and valuable advice.
3 min read
Scott Pelley says Bari Weiss is putting a 'thumb on the scale' for Trump's version of events at CBS News
CBS News fired Scott Pelley last week after he clashed with "60 Minutes" Executive Producer Nick Bilton and criticized Editor-in-Chief Bari Weiss.
4 min read
'Hot Smart Rich' host Maggie Sellers Reum describes how working with Steven Bartlett has changed her strategy
Maggie Sellers Reum described how Steven Bartlett is applying his playbook to "Hot Smart Rich" as he expands his company beyond "The Diary of a CEO."
5 min read
I watched a $500K sci-fi thriller starring AI actors. The movie made me feel something real — for a moment.
Higgsfield AI made "Hell Grind," a 95-minute movie, fully using artificial intelligence. I went to a screening to see how it held up.
4 min read
3 remaining '60 Minutes' correspondents say they don't want the show to 'die' in memo explaining why they're staying
Lesley Stahl, Bill Whitaker, and Jon Wertheim are staying at "60 Minutes" after the firing of Scott Pelley by Bari Weiss' CBS News.
5 min read
Partiful threw its own party, complete with free cigs, a Tamagotchi necklace, and a bong packed with Smarties
Partiful threw a New York Tech Week party to celebrate (finally) making money with ticketing. Tag along with us.
4 min read
New '60 Minutes' top producer tries to reassure staffers after a chaotic week. Read the full memo.
The new lead producer at "60 Minutes" is thanking staffers for their work after what he said was "a trying and difficult few days."
5 min read
OpenAI ran an ad during the Knicks vs Spurs game. It was hiding a minigame to win free AI tokens.
OpenAI's "Time to Fly" advertisement hinted at an online minigame. Some players posted free token winnings on X.
2 min read
16 YouTube filmmakers Hollywood could bet on next after the success of 'Backrooms' and 'Obsession'
A pair of YouTuber-helmed horror films scored big at the box office, and others could follow as Hollywood turns to creators.
6 min read
